Web Design Services: Growing Your Business
Is your website driving growth for your business? A well-designed website that attracts and converts visitors into potential clients is like word-of-mouth marketing but better. The visitors to your website are already looking for the products and services you offer and are often ready to buy.
Many small businesses have websites but never take the time to consider the type of visitor they want, what those visitors are searching for, and how to convert them into clients. When was the last time you checked how (or if) your company shows up for your most important search results?
With Web Design, Marketing, and Search Engine Optimization services from Acadian, we guide you through the entire process of transforming your online presence into a client-generating machine. Our regular reporting tools provide guaranteed improvements by showing how traffic, search rank, and conversions are boosted, helping you control your costs.
Local Web Design Services
Acadian has been working with local businesses in the Greater Kingston, Gananoque, and Belleville regions for over 25 years. During this time, we’ve continually expanded our capabilities to address various IT-related issues. A common theme among our clients is dissatisfaction with their website. Often, they hired someone or had an employee build a few basic pages and considered the job ‘finished,’ resulting in minimal inquiries from potential clients and an overall lack of excitement about the website development process.
We take a different approach. During your free consultation, we strive to understand your business operations, ideal clients, and what they may be searching for. We design each section of your website around the target audience, search terms, and conversion goals. Whether the goal is displaying store hours, requesting a quote, or completing an online order, every page is optimized to turn visitors into leads.
Every website we design comes with three months of SEO reports, allowing you to see exactly how your new site has influenced search visibility and traffic. These reports include an overview of your rankings, search terms, and traffic from your old website, and how each page design has improved performance. This data helps us make necessary tweaks to ensure you capture as many new clients as possible without spending on expensive advertising campaigns.
Data Driven SEO Services
Every small business has received countless cold calls and emails for SEO services. The market is saturated with companies and individuals claiming they can make you #1 on Google if you buy their services. The truth is that Search Engine Optimization (SEO) is a straightforward process of ensuring your website contains what your customers are searching for. As long as your website is designed with that in mind, and your site is properly structured, you have a high chance of appearing appropriately on Google.
Although the core concept of ‘clearly communicate what your customers are searching for‘ is simple, the process of researching, tracking, and optimizing your website pages takes time and experience. Each time changes are made or new pages are added, it can take weeks or even months to see the effects in your search rankings. As you try to show up for more search terms, the work involved in tracking them all grows drastically.
Acadian simplifies the process of search engine ranking by using various tools to automatically track your page rankings, suggest new keywords to target, research competitors, and more. We leverage our decades of experience to implement necessary changes on your website, Google My Business page, social media pages, and any third-party directories to improve your rankings. This process involves constantly refining your content, tracking its impact on your ranks, and repeating the cycle. We work with your team to ensure you always show up for the most relevant searches in your industry, converting more visitors into customers.
You’ll receive an executive-level report each month, detailing how our work drives new growth for your business.