Building Websites that Drive Business Growth

Local Experts, Client-Focused Designs

Acadian has been the trusted business IT partner for clients throughout the Greater Kingston, Gananoque, and Belleville regions for over 25 years. We understand the local market and the unique challenges local businesses face. A common theme among our clients is dissatisfaction with their website. Often, they hired someone or had an employee build a few basic pages and considered the job ‘finished,’ resulting in minimal inquiries from potential clients and an overall lack of excitement about the website development process.

Our Approach is Different. During your free consultation, we strive to understand your business operations, ideal clients, and what they may be searching for. We design each section of your website around the target audience, search terms, and conversion goals. Whether the goal is displaying store hours, requesting a quote, or completing an online order, every page is optimized to turn visitors into leads.

Every website we design comes with three months of complimentary SEO performance reports. These reports provide a clear baseline of how your new website has effected search visibility, keyword rankings and visitor traffic. Armed with this data, we can fine-tune your site to maximize client acquisition, often reducing the need to spend money on expensive advertising campaigns.

Data Driven SEO: Being Found by the Right Customers

If you run a business, you’ve likely received countless cold calls and emails promising “#1 Google rankings.” The reality is Search Engine Optimization (SEO) isn’t magic, but it does require expertise and consistent effort. At its core, SEO means ensuring your website clearly communicates what your customers are searching for, using the language they use, and is structured in a way search engines like Google can easily understand

Acadian simplifies SEO. We leverage sophisticated tools and decades of experience to manage this entire process. We track your rankings, identify new keyword opportunities, optimize your website content, and ensure your presence across relevant online platforms (including Google Business Profile, social media, and industry directories) is consistent and effective. It’s an ongoing cycle of refinement, tracking, and improvement, focused on ensuring you appear for the most relevant searches that drive qualified leads.

You receive a clear, executive-level report each month, detailing our activities and, more importantly, how our SEO work is translating into measurable business growth. Here’s an example of the type of data we include in your included monthly SEO reports.

• In-depth keyword research: Identifying the most valuable search terms for your industry and location.
• Competitor analysis: Understanding what works for others in your space.
• On-page optimization: Crafting content and technical elements search engines favour.
• Off-page signals: Building authority through local citations (like Google Business Profile) and potentially backlinks.
• Continuous tracking & refinement: Monitoring rankings and adapting to changes, which can take weeks or months to show results.